Sesame Street - Healthy Habits for Life
In 2005, Sesame Street launched its Healthy Habits for Life programming, to encourage young viewers to lead more active and nutritious lifestyles. A major catalyst for this was data published by the US Centers for Disease Control regarding obesity in children.
Health content has existed on Sesame Street for years, but to a limited extent. In one instance press kits for a project were made available, news wires latched onto the story, and literally hundreds of newspapers reported that Cookie Monster was "going on a diet". In actuality there was no change to Cookie Monster's character. The new season featured a new segment with rapper Wyclef Jean singing the praises of fruits and vegetables, similar to segments in the 1990s which featured Cookie doing nearly the same.
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